Advertising Guidelines

standards and policies we adhere to


All adverts must meet these standards, and we reserve the right to reject and/or remove any advertisement that violates them in any way. If your ad is rejected, we will contact you within 24 hours to let you know. You’ll then have a chance to edit and resubmit for publishing.

  • Accuracy: adverts must not contain deceptive, false or misleading content including deceptive claims, offers, or controversial content. The landing page associated with your ad must accurately reflect what is in the advertising headline and text.

  • Relevance: All advert components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the advert.

  • Spelling/grammar: Adverts must not contain bad grammar and punctuation. Symbols, numbers and letters must be used properly.

  • Landing page: Adverts must not direct people to non-functional landing pages, or those that interfere with a user’s ability to navigate away from the page.

  • Language: Do not use inappropriate or offensive language.

  • Trademarks: Do not use trademarks you are not legally permitted to use.

  • Sensitive content: Do not advertise illegal products, dating sites, gambling, hate or violence, weapons, inflammatory religious or political content, and more.

  • Spyware or malware: Adverts must not contain spyware, malware or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

  • Prohibited products/services: Do not advertise adult content and dating services, affiliate advertising, alcohol, animal or animal products, copyrighted content, counterfeit goods, data collection and privacy, drugs and related products, fake documents, gambling, hacking and cracking, health matters, loans and financial services, occult pursuits, opposition, political or religious content (exceptions apply), scams, questionable downloads, tobacco, weapons, and fireworks.

We reserve the right to reject, approve or remove any advert for any reason, at our sole discretion, including adverts that negatively affect our relationship with our publisher network or their associated users, or that promote content, services or activities contrary to our competitive position, interests or advertising philosophy.

These policies are subject to change at any time without notice.