Stitch Fix Fills the Funnel and Decreases CPA 220%

Save time. Look great.

Stitch Fix is personal styling for everybody. They’ve figured out that a great wardrobe starts with a perfect fit and their stylists discover clothing for you, hand-selected for your unique size & style. They ship clothes directly to your home once per month. You try them on, keep what you like and send back what you don’t. It’s really shopping made simple.

Campaign Goals

  • Increase online subscriptions

What we did

Stitch Fix had a very clear goal in mind that they wanted to fill their funnel with new potential subscribers for their monthly service. We centered creative around a 25% introductory offer for new members. With adding the promotion in the title clearly grabbed users attention and the instant CTA of the Apollo ad-unit drove high click-thru rates and affordable new leads to their landing page funnel.

Creative Messages with Apollo

Call to action & landing page

As the primary call-to-action is to encourage new user accounts by taking advantage of a 25% off their normal rate introductory offer to new subscribers. You can see their landing page on their website here when a new visitor clicks sign up.

Stitch Fix directed new customers to a promotional sign up landing page.

Stitch Fix directed new customers to a promotional sign up landing page.

Results

Stitch Fix increased new subscriptions by 220%

Apollo helped cut through the noise to deliver a high volume of new leads for Stitch Fix at a very affordable rate.

“The Apollo platform proved very profitable for us to find new subscribers at a very decent CPA. The awareness and clicks that Apollo delivered was top notch.”

- Head of Growth Marketing at Stitch Fix