RetailMeNot Increases Customer Acquisition Like Never Before

Get rewarded for shopping.

RetailMeNot is the go-to source for coupons, promo codes, and deals. RetailMeNot is driving growth through the power of savings. Their campaigns yield huge returns for advertisers. A millennial company with 65% of their 22m monthly visitors coming from a mobile device, it was a no-brainer for RetailMeNot to partner with Apollo on a mobile advertising campaign.

Campaign Goals

  • Increase growth from new customer segments

  • Raise brand awareness of RetailMeNot brand

  • Promote new advertisers for RetailMeNot

What we did

We used a combination of Instant Promotions, Promotional Messages and Branding Awareness for RetailMeNot ad creative.

Creative Messages with Apollo

Call to action & landing page

We tested driving users directly to the RetailMeNot app - which would open if they were already a user or direct new users to the App Store to download. This proved very successful acquisition strategy. We also tested directly users to their mobile website which also proved successful.

Draft Kings directed new players to a sign up landing page.

Draft Kings directed new players to a sign up landing page.

Results

ReatilMeNot increased new customer sign ups by 25% year over year.

The scarcity of the messaging and the deliver of the Apollo Mobile Advertising unit delivered big results for RetailMeNot and a positive ROAS.

“Apollo was so easy to work with and delivered huge value for us. We will certainly continue to use this in our stack.”

- Digital Growth Revenue at ReatilMeNot